Category Archives: Marketing For Makers

Red Caffeine MakingChips MarketingForMakers

MC118: Considerations for Marketing Planning

By | Marketing, Marketing For Makers, VIP Guests | No Comments
Hello Metalworking Nation! We are excited to bring you another episode in our #MarketingForMakers series with Red Caffeine Marketing + Technology.  Today we welcome back Julie Poulos (Vice President) and Kacey Keegan (Content Writer & Strategist) as they equip you with the key elements to consider when planning your marketing strategy. Topics on today’s episode include: creating a campaign theme, developing and distributing content, showcasing your company culture, and determining a marketing budget.

Episode Outline:
[00:00] – GFMC 2017 Conference
[03:40] – Welcome Back Julie & Kacey
[04:50] – Campaign Concept
[09:00] – Branding and Strategy Phase
[10:30] – Frequently Asked Questions
[11:50] – Case Study
[15:40] – Showcasing Culture
[20:30] – Providing Solutions
[24:15] – P.R. Opportunities
[26:43] – Tracking Leads and Budgeting
[29:35] – Shifting Our Philosophy

Links Mentioned in this Episode:
GFMC 2017 – Register today!
Red Caffeine Marketing + Technology
Red Caffeine | Blog: Key Considerations in Marketing Planning
Red Caffeine | Content Marketing Planning Calendar
Julie Poulos | LinkedIn
Kacey Keegan | LinkedIn
Leave Us A Review on iTunes

We Want to Hear From YOU, The Metalworking Nation:
• Jim@makingchips.com
• Jason@makingchips.com
• Ryan@makingchips.com
Telephone: (312) 725-0245

MakingChips and Red Caffeine

MC114: Identifying Your Marketing Technology Stack

By | Marketing, Marketing For Makers, VIP Guests | No Comments
Hello Metalworking Nation! We are happy to bring you another episode of our #MarketingForMakers Series with Red Caffeine Marketing + Technology. Today we welcome back back Julie Poulos as she introduces Red Caffeine’s Founder & CEO — Kathy Steele.

On this episode of MakingChips, we focus on integrating technology into your business. Kathy and Julie walk us through some starting points that will equip and inspire you to identify gaps in your business technology stack. Today’s discussion features an array of topics including: integrating platforms, examining financial insights, systemizing talent management, and getting your operations in order.

Episode Structure:
[04:08] – Record Download Month
[05:05] – Summertime in Chicago
[07:50] – Welcome Julie Poulos and Kathy Steele
[10:46] – Forbes Article by Kathy
[13:55] – ERP, CRM, KPI’s and Other Acronyms
[18:36] – Identifying the Gaps
[21:06] – Building Bridges
[22:14] – Systemizing Talent
[25:30] – CRM Integration
[31:00] – Tech Audit and Financial Insights
[34:05] – Get Your Operations in Order
[35:56] – “Love Your Lathe”

Links Mentioned in this Episode:
Red Caffeine Marketing + Technology
Forbes Article by Kathy Steele
Julie Poulos |LinkedIn
Kathy Steele | LinkedIn
Red Caffeine’s “Biz” Tech Stack
Red Caffeine | Tech Audit

Leave Us A Review!

We Want to Hear From YOU, The Metalworking Nation:
• Jim@makingchips.com
• Jason@makingchips.com
• Ryan@makingchips.com
Telephone: (312) 725-0245

E111

MC111: Website Planning For Manufacturers

By | Marketing For Makers, VIP Guests | No Comments
Hello Metalworking Nation! Today, we are bringing you another episode in our #MarketingForMakers Series with Red Caffeine. We are pleased to welcome back Julie Poulos as she introduces Red Caffeine’s Tech Lead /Lead Developer / Front End Designer  — Chaz Klein.

Today’s episode focuses on the face of your business — your website. Julie and Chaz guide us through some steps that will equip you with questions you should be asking yourself before diving into a new website. We’ll talk about recognizing goals for your website, amplifying the user experience (UX), and choosing the right platform.

Episode Structure:
[02:34] – San Diego
[04:35] – Welcome Julie Poulos
[07:50] – Business Goals
[10:00] – First Steps in Developing a Website
[11:00] – Introducing Chaz Klein
[13:10] – UX
[18:27] – Don’t Make Me Think
[23:00] – Keywords and SEO
[24:26] – Platforms and CMS
[28:41] – WordPress
[36:05] – Leave Us Some Feedback

Links Mentioned in this Episode
Red Caffeine Marketing + Technology
The Ultimate Website Planning Guide
Downloadable Website Planning Template
Julie Poulos |LinkedIn
Chaz Klein | LinkedIn

We Want to Hear From YOU, The Metalworking Nation:
• Jim@makingchips.com
• Jason@makingchips.com
• Ryan@makingchips.com
Telephone: (312) 725-0245

MAKINGCHIPS Red Caffeine Episode about Archetype

MC109: What’s Your Archetype? – Developing Your Brand Identity

By | Marketing For Makers, VIP Guests | No Comments

There are 12 Master Brand Archetypes. Which one are you?

Hello Metalworking Nation! We are thrilled to bring you another episode in our MakingChips #MarketingForMakers Series with Red Caffeine. On today’s episode we welcome two special guests from Red Caffeine; Shannon Callarman – Content Director and Danny Wyse – Graphic Designer. We’ll hear Shannon explain what Archetyping is, and what it says about you and your brand identity. Later on, we’ll hear Danny talk about developing logos, and putting a face to a brand that represents your business. In manufacturing news, we talk about continued growth in South Carolina’s manufacturing sector.

Episode Outline
[00:01] – MachineMetrics
[03:00] – Manufacturing News
[05:13] – Quarterly ZENGER’s Meetings
[07:05] – Core Values at Carr Machine
[10:00] – We Hug it Out
[14:05] – Welcome Shannon
[15:34] – The Art of Branding
[16:05] – Archetyping
[22:04] – Look Into Your Archetype
[26:04] – Welcome Danny
[29:18] – Mood Board
[35:05] – The Value of Trust
[39:43] – What Are Your Goals?

Mentioned in this Episode:
MachineMetrics – 10% Discount
Manufacturing News
Red Caffeine Marketing + Technology
Shannon Callarman | LinkedIn
Danny Wyse | LinkedIn
What’s Your Archetype?
Filtering The Brand Experience – Phase 1
Filtering the Brand Experience – Phase 2
Brand Story Template | Red Caffeine 

 

We Want to Hear From YOU, The Metalworking Nation:
• Jim@makingchips.com
• Jason@makingchips.com
• Ryan@makingchips.com
Telephone: (312) 725-0245

red caffeine marketing

MC105: Use Interviews to Discover Your Brand and Get More Business

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How well do you know your customers and their needs? And, how well do you meet those needs? The only way to accurately pinpoint the most important expectations of your clients and how you are performing against them is to hear it directly from them. On today’s episode, we talk about interviewing current, prospective and lost clients.

We welcome back Julie Poulos, Kacey Keegan, and Jimmy Merritello with Red Caffeine Marketing+Technology for our MakingChips Marketing Series. They share some valuable information about surveying your clients to help you better understand the collective voice of your customers. In manufacturing news, we’ll discuss the current state of the manufacturing economy and efforts to restore U.S. manufacturing to its former glory.


Episode Outline:
[01:11] – DMG Mori
[03:39] – Manufacturing News
[06:16] – MachineMetrics
[07:35] – Welcome Back Julie
[12:40] – Feedback Loop
[15:00] – Great Success Stories
[18:09] – It All Starts with a List
[20:12] – Buying Trigger
[23:00] – Pain Point
[26:12] – Surveys
[28:59] – Buyer’s Persona

Mentioned in this Episode:
DMG MORI – Innovation Days
Manufacturing News
Machine Metrics – 10% Off
Red Caffeine Marketing + Technology
Julie Poulos | LinkedIn
Kacey Keegan | LinkedIn
Jimmy Merritello | LinkedIn
Survey Monkey
Red Caffeine Keystakeholder Interviews Question Set Template | PDF Download 

We Want to Hear From YOU, The Metalworking Nation:
• Jim@makingchips.com
• Jason@makingchips.com
• Ryan@makingchips.com
Telephone: (312) 725-0245

makingchips red caffeine content strategy

MC101: Using Competitive Analysis to Boost Your Content Marketing Strategy

By | Marketing, Marketing For Makers | No Comments
Hello, Metalworking Nation! We are excited to team up with Julie Poulos and Red Caffeine Marketing to bring you an exclusive MakingChips Marketing episode.

On today’s show, we welcome two guests from Red Caffeine; Kacey Keegan and Dan Mantilla. Kacey- Content Writer & Strategist, shares her knowledge on Image and Brand Messaging. Dan – Digital Strategist, takes us through Digital Competitive Analysis and highlights what you can do to identify keyword opportunities in your company.

In Manufacturing News, we talk about Mars Candy’s plans to reinvestment $70 million in U.S. manufacturing.

Episode Outline:
[02:25] – Manufacturing News
[05:50] – Jim Carr’s Business Succession
[07:10] – Marketing Mistress
[12:41] – Getting started with competitive analysis
[19:00] – Service and Industry Matrix
[21:37] – Digital Competitive Analysis
[25:10] – Direct Competition

Mentioned in this Episode:
Manufacturing News
Red Caffeine Marketing + Technology
Julie Poulos | LinkedIn
Kacey Keegan | LinkedIn
Dan Mantilla | LinkedIn
Red Caffeine + MakingChips | Competitive Analysis Template

We Want to Hear From YOU, The Metalworking Nation:
• Jim@makingchips.com
• Jason@makingchips.com
• Ryan@makingchips.com
Telephone: (312) 725-0245

E95

MC095: Start Here First To Begin Marketing A Manufacturing Company w/Julie Poulos

By | Marketing, Marketing For Makers, VIP Guests | No Comments
Hello Metalworking Nation! On today’s episode of MakingChips, we reunite with two time guest and longtime fan of the show, Julie Poulos, Vice President of Red Caffeine Marketing. Julie, better known as Vice Princess, Mistress of Marketing and/or Social Butterfly, loves sharing her passion for marketing + technology with anyone who is looking to move the needle in their business. Today she’ll share some of her marketing knowledge that will help you develop a strategic plan for your company; starting with establishing a client profile.

Topics on today’s episode include evaluating your strengths and weaknesses, analyzing new opportunities, understanding pain points, setting realistic goals, and telling your company story. In manufacturing news we’ll talk about the jump in manufacturing and how it compares to the heath of the economy.

New Year, New Goals … It all starts here.

Episode Structure:
[04:00] – Manufacturing News
[05:20] – Business at ZENGER’S
[06:45] – Exciting News at MakingChips
[09:30] – Welcome Julie Poulos
[15:50] – Take a Step Back
[18:20] – New Year New Goals
[21:55] – Self Examination
[24:30] – Realistic Opportunity
[27:17] – Business Strategic Goals
[29:00] – Pain Points
[32:45] – Big Fish, Mid-sized, and Guppies
[35:15] – Exporting Data
[38:12] – How Are You Telling Your Story?

Mentioned in this Episode:
Manufacturing News
Julie Poulos | LinkedIn
Red Caffeine Marketing + Technology
Client Profile Template

We Want to Hear From You, The Metalworking Nation:
• jim@makingchips.com
• jason@makingchips.com
• ryan@makingchips.com
Telephone: (312) 725-0245