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The MakingChips Podcast

Episode 126 | Growth

Series: Marketing for Makers Guests: Julie Poulos, Natalie Dubs, Dan Mantilla

Hello Metalworking Nation! We are pleased to bring you another episode in our #MarketingForMakers series with Red Caffeine Marketing + Technology. On today’s episode we welcome back Red Caffeine’s Julie Poulos along with Dan Mantilla and Natalie Dubs as they help you answer the question — “Who Do I Market To?” Where do you start? It

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Episode 118 | Growth

Series: Marketing for Makers Guests: Julie Poulos, Kacey Keegan

Hello Metalworking Nation! We are excited to bring you another episode in our #MarketingForMakers series with Red Caffeine Marketing + Technology.  Today we welcome back Julie Poulos (Vice President) and Kacey Keegan (Content Writer & Strategist) as they equip you with the key elements to consider when planning your marketing strategy. Topics on today’s episode include: creating a

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Episode 114 | Growth

Series: Marketing for Makers Guests: Kathy Steele

Hello Metalworking Nation! We are happy to bring you another episode of our #MarketingForMakers Series with Red Caffeine Marketing + Technology. Today we welcome back back Julie Poulos as she introduces Red Caffeine’s Founder & CEO — Kathy Steele. On this episode of MakingChips, we focus on integrating technology into your business. Kathy and Julie walk us

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Episode 105 | Growth

Series: Marketing for Makers Guests: Julie Poulos, Kacey Keegan, Jimmy Merritello

How well do you know your customers and their needs? And, how well do you meet those needs? The only way to accurately pinpoint the most important expectations of your clients and how you are performing against them is to hear it directly from them. On today’s episode, we talk about interviewing current, prospective and

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Episode 101 | Growth

Series: Marketing for Makers

Hello, Metalworking Nation! We are excited to team up with Julie Poulos and Red Caffeine Marketing to bring you an exclusive MakingChips Marketing episode. On today’s show, we welcome two guests from Red Caffeine; Kacey Keegan and Dan Mantilla. Kacey- Content Writer & Strategist, shares her knowledge on Image and Brand Messaging. Dan – Digital Strategist, takes us

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Episode 95 | Growth

Series: Marketing for Makers Guests: Julie Poulos

Hello Metalworking Nation! On today’s episode of MakingChips, we reunite with two time guest and longtime fan of the show, Julie Poulos, Vice President of Red Caffeine Marketing. Julie, better known as Vice Princess, Mistress of Marketing and/or Social Butterfly, loves sharing her passion for marketing + technology with anyone who is looking to move the

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Episode 85 | Growth

Series: IMTS Live - 2016 Guests: Julie Poulos

Welcome to another episode of MakingChips. On this episode, we welcome Julie Poulos of Red Caffeine back to our show. Julie talks with us about the importance of telling your company’s story while building relationships. We also discuss takeaways from IMTS, marketing automation, and Julie shares some tips on prospecting. Early on in the show we welcome Chuck Rigali of

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Episode 22 | Leadership, Growth

Guests: Julie Poulos, Ray Ziganto

Manufacturing leaders know what they do because they do it every day. But how do you communicate your areas of specialty and expertise in a concise, powerful way so that your prospective clients are able to get it right off? That’s what a corporate snapshot is for. In this episode of Making Chips, Jim and Jason

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Episode 19 | Growth

Series: Marketing for Makers Guests: Julie Poulos

In this episode, we interview Julie Poulos about the brand image of your manufacturing company and why strategy is most important. Being “the best kept secret” should NOT be your goal. Why starting with a new website or a new logo is NOT the right first step. Marketing Steps: Competitive Analysis Interviews Online Analytics Influencer

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