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Marketing / GrowthGrow your business.

From defining your brand to optimizing your website, we know the impact that effective marketing has on your company’s growth and visibility. Learn about the latest strategies and tactics as they apply to manufacturing.

Episode 146 | Leadership, Growth

Guests: Bob Bechtold

  In order for your manufacturing company to outlast your leadership tenure, it’s a good idea to have a succession plan. After investing so much time and energy into building a successful company, it can be difficult to hand over your responsibilities to another person. Having a succession plan can ensure that the right person

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Episode 145 | Leadership, Growth, Process

Guests: Julie Poulos

In order to generate measurable growth in your manufacturing company, you need to develop a sales playbook. While marketing can help you get noticed among prospective clients, a sales division converts them into revenue producing clients. In order for these two branches of your organization to work effectively, they need a unified process. The sales

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Episode 144 | Leadership, Community, Growth

Guests: Matt Guse

Developing a positive culture within your manufacturing business could be the key to reaching the next level of success with your company. On this week’s episode of MakingChips, you’ll hear from Matt Guse, President of MRS Machining in Augusta, Wisconsin. Matt took over his family manufacturing business in the late 90s after being a machinist

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Episode 143 | Growth, Technology

Guests: Ryan Wiegel

Buying used equipment might sound like a bad idea. Purchasing brand new brings about a sense of excitement and confidence. However, in the manufacturing world, buying new equipment can be incredibly expensive. This week on MakingChips, find out how buying and selling used equipment can be a great option for your company. While it may

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Episode 142 | Community, Growth, Technology

Guests: Peter Eelman

Whether you are a veteran attendee of IMTS, or you are planning your first experience, this week’s episode of Making Chips is for you. For 90 years, the International Manufacturing Technology Show has been the premiere manufacturing show in North America. It takes place in Chicago on even-numbered years. Peter Eelman has been involved with

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Episode 133 | Leadership, Growth, Process

Guests: Phil Sponsler, David Shirkey

Hello Metalworking Nation! We are excited to bring back Phil and David from Orbitform as we conclude our interview with a detailed discussion on Orbitform’s continuous process improvements. We’ll talk about the steps that your manufacturing business can take to start implementing continuous process improvements. In manufacturing news, we give our take on the newly passed tax reform

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Episode 132 | Growth

Guests: Phil Sponsler, David Shirkey

Hello Metalworking Nation! We are excited to bring you part two of our interview with David Shirkey and Phil Sponsler of Orbitform. David and Phil walk us through their process of grading potential acquisitions. We’ll also hear about their active involvement in The Assembly Trade Show and how they quantify their ROI. Later on, we learn about David’s discovery of the

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Episode 131 | Growth, Process

Guests: Phil Sponsler, David Shirkey

Hello Metalworking Nation! On today’s episode, we welcome two very special guests from Orbitform to the MakingChips Podcast. We are pleased to welcome Phil Sponsler (President of Orbitform) and David Shirkey (Manager of Strategic Initiatives). Orbitform (Jackson, Michigan) manufacturers custom assembly machines and assembly systems to customers and industries around the world. Phil and David tell us the

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Episode 129 | Leadership, Growth, Process

Hello Metalworking Nation and Happy Holidays from all of us at MakingChips! We are happy to be back in our DMDII studio where today we will be expanding upon some similar processes from our last episode. What does your future look like?  Do you have a short, medium, and long-term vision of where you see your company? Jason and

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Episode 127 | Growth

Hello Metalworking Nation! We are thrilled to be back in the MakingChips studio! On today’s episode we answer a listener’s questions about the social media platform, LinkedIn. Jim and Jason both share their individual strategies for using the business platform — notably for creating a conversation, strengthening their personal brand, and connecting with like minded individuals. They’ll share their

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Episode 126 | Growth

Series: Marketing for Makers Guests: Julie Poulos, Natalie Dubs, Dan Mantilla

Hello Metalworking Nation! We are pleased to bring you another episode in our #MarketingForMakers series with Red Caffeine Marketing + Technology. On today’s episode we welcome back Red Caffeine’s Julie Poulos along with Dan Mantilla and Natalie Dubs as they help you answer the question — “Who Do I Market To?” Where do you start? It

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Episode 118 | Growth

Series: Marketing for Makers Guests: Julie Poulos, Kacey Keegan

Hello Metalworking Nation! We are excited to bring you another episode in our #MarketingForMakers series with Red Caffeine Marketing + Technology.  Today we welcome back Julie Poulos (Vice President) and Kacey Keegan (Content Writer & Strategist) as they equip you with the key elements to consider when planning your marketing strategy. Topics on today’s episode include: creating a

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Episode 114 | Growth

Series: Marketing for Makers Guests: Kathy Steele

Hello Metalworking Nation! We are happy to bring you another episode of our #MarketingForMakers Series with Red Caffeine Marketing + Technology. Today we welcome back back Julie Poulos as she introduces Red Caffeine’s Founder & CEO — Kathy Steele. On this episode of MakingChips, we focus on integrating technology into your business. Kathy and Julie walk us

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Episode 111 | Growth

Series: Marketing for Makers Guests: Julie Poulos, Chaz Klein

Hello Metalworking Nation! Today, we are bringing you another episode in our #MarketingForMakers Series with Red Caffeine. We are pleased to welcome back Julie Poulos as she introduces Red Caffeine’s Tech Lead /Lead Developer / Front End Designer  — Chaz Klein. Today’s episode focuses on the face of your business — your website. Julie and Chaz guide us through

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Episode 109 | Growth

Series: Marketing for Makers Guests: Julie Poulos, Shannon Callarman, Danny Wyse

There are 12 Master Brand Archetypes. Which one are you? Hello Metalworking Nation! We are thrilled to bring you another episode in our MakingChips #MarketingForMakers Series with Red Caffeine. On today’s episode we welcome two special guests from Red Caffeine; Shannon Callarman – Content Director and Danny Wyse – Graphic Designer. We’ll hear Shannon explain what

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Episode 105 | Growth

Series: Marketing for Makers Guests: Julie Poulos, Kacey Keegan, Jimmy Merritello

How well do you know your customers and their needs? And, how well do you meet those needs? The only way to accurately pinpoint the most important expectations of your clients and how you are performing against them is to hear it directly from them. On today’s episode, we talk about interviewing current, prospective and

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Episode 101 | Growth

Series: Marketing for Makers

Hello, Metalworking Nation! We are excited to team up with Julie Poulos and Red Caffeine Marketing to bring you an exclusive MakingChips Marketing episode. On today’s show, we welcome two guests from Red Caffeine; Kacey Keegan and Dan Mantilla. Kacey- Content Writer & Strategist, shares her knowledge on Image and Brand Messaging. Dan – Digital Strategist, takes us

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Episode 95 | Growth

Series: Marketing for Makers Guests: Julie Poulos

Hello Metalworking Nation! On today’s episode of MakingChips, we reunite with two time guest and longtime fan of the show, Julie Poulos, Vice President of Red Caffeine Marketing. Julie, better known as Vice Princess, Mistress of Marketing and/or Social Butterfly, loves sharing her passion for marketing + technology with anyone who is looking to move the

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Episode 85 | Growth

Series: IMTS Live - 2016 Guests: Julie Poulos

Welcome to another episode of MakingChips. On this episode, we welcome Julie Poulos of Red Caffeine back to our show. Julie talks with us about the importance of telling your company’s story while building relationships. We also discuss takeaways from IMTS, marketing automation, and Julie shares some tips on prospecting. Early on in the show we welcome Chuck Rigali of

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Episode 50 | Leadership, Workforce, Community, Growth, Process, Technology

This is MakingChips Episode 50! In this episode of MakingChips, Jim and Jason recap some of their favorite episodes and interviews from the last year. This episode highlights the story behind MakingChips, as Jim and Jason share their experiences from the beginning to where they are today. “Jason and I really want to thank each

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Episode 41 | Growth

The Mazak event is almost here. Act now to be a part of this amazing event! Mazak is a company that leads the way in the manufacture of advanced technology solutions including Multi-Tasking, hybrid Multi-Tasking, 5-axis, milling, turning, CNC controls and automation. Their upcoming event, Discover 2015 is one of the largest events held in

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Episode 24 | Growth, Technology

That’s how strongly Jim feels about the power of having a presence on LinkedIn. It’s not just for job-seekers, it’s for anyone who wants to engage in dialogue and exchange of information in a business niche. Manufacturing is one of those and you might be surprised at the amount of information flowing back and forth

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Episode 22 | Leadership, Growth

Guests: Julie Poulos, Ray Ziganto

Manufacturing leaders know what they do because they do it every day. But how do you communicate your areas of specialty and expertise in a concise, powerful way so that your prospective clients are able to get it right off? That’s what a corporate snapshot is for. In this episode of Making Chips, Jim and Jason

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Episode 19 | Growth

Series: Marketing for Makers Guests: Julie Poulos

In this episode, we interview Julie Poulos about the brand image of your manufacturing company and why strategy is most important. Being “the best kept secret” should NOT be your goal. Why starting with a new website or a new logo is NOT the right first step. Marketing Steps: Competitive Analysis Interviews Online Analytics Influencer

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Episode 1 | Growth, Technology

Welcome to Episode 1 of the MakingChips podcast. In this first episode, Jim Carr and I discuss how he has used social media in his business.  We explore how you can plan a social media strategy for your manufacturing business. Should you be on Facebook, LinkedIn or Twitter? Do social media platforms, such as Facebook, LinkedIn, Twitter

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