Tom Fetcho is the VP of Operations at MariTool Inc., where he manages all e-commerce, advertising and social media projects.
Tom has worked in the e-commerce and marketing field since 1999 and joined MariTool in 2007. He has since helped them excel as a leading online source for tool holders and machine tool accessories.
In 2014 Tom began MariTool’s Instagram account. By providing creative photos and engaging videos, specific to the manufacturing industry, their account has grown to over 13,500 followers.
Growing a metalworking brand with social media is a mixture of art and science. For many manufacturers, social media is nothing more than a distraction, but savvy brands understand how to leverage social platforms to build authentic connections that drive tangible business results.
Learn the tips and tactics used by the most prolific social influencers in the metalworking community at noon on Wednesday, September 12, 2018 on the main stage of the grand concourse.