Subscribe
Close Menu

The MakingChips Podcast

Episode 149 | Leadership, Workforce, Growth

Guests: Julie Poulos

Can you see a return on investment in company culture in your business? It’s a question that every manufacturing owner or operator should consider. Much of the focus in manufacturing is on production. However, one of the biggest investments you can make in your company and brand is in the area of culture. Investing in

View Full Podcast

Episode 145 | Leadership, Growth, Process

Guests: Julie Poulos

In order to generate measurable growth in your manufacturing company, you need to develop a sales playbook. While marketing can help you get noticed among prospective clients, a sales division converts them into revenue producing clients. In order for these two branches of your organization to work effectively, they need a unified process. The sales

View Full Podcast

Episode 140 | Leadership, Process

Guests: Julie Poulos

Building an outbound marketing strategy for your marketing business is crucial. The reality is that, in order to stay in business, you have to have customers. You need someone willing to buy what you are manufacturing. While it would be great to have a product or business that sells itself, more often than not there

View Full Podcast

Episode 126 | Growth

Series: Marketing for Makers Guests: Julie Poulos, Natalie Dubs, Dan Mantilla

Hello Metalworking Nation! We are pleased to bring you another episode in our #MarketingForMakers series with Red Caffeine Marketing + Technology. On today’s episode we welcome back Red Caffeine’s Julie Poulos along with Dan Mantilla and Natalie Dubs as they help you answer the question — “Who Do I Market To?” Where do you start? It

View Full Podcast

Episode 118 | Growth

Series: Marketing for Makers Guests: Julie Poulos, Kacey Keegan

Hello Metalworking Nation! We are excited to bring you another episode in our #MarketingForMakers series with Red Caffeine Marketing + Technology.  Today we welcome back Julie Poulos (Vice President) and Kacey Keegan (Content Writer & Strategist) as they equip you with the key elements to consider when planning your marketing strategy. Topics on today’s episode include: creating a

View Full Podcast

Episode 111 | Growth

Series: Marketing for Makers Guests: Julie Poulos, Chaz Klein

Hello Metalworking Nation! Today, we are bringing you another episode in our #MarketingForMakers Series with Red Caffeine. We are pleased to welcome back Julie Poulos as she introduces Red Caffeine’s Tech Lead /Lead Developer / Front End Designer  — Chaz Klein. Today’s episode focuses on the face of your business — your website. Julie and Chaz guide us through

View Full Podcast

Episode 109 | Growth

Series: Marketing for Makers Guests: Julie Poulos, Shannon Callarman, Danny Wyse

There are 12 Master Brand Archetypes. Which one are you? Hello Metalworking Nation! We are thrilled to bring you another episode in our MakingChips #MarketingForMakers Series with Red Caffeine. On today’s episode we welcome two special guests from Red Caffeine; Shannon Callarman – Content Director and Danny Wyse – Graphic Designer. We’ll hear Shannon explain what

View Full Podcast

Episode 105 | Growth

Series: Marketing for Makers Guests: Julie Poulos, Kacey Keegan, Jimmy Merritello

How well do you know your customers and their needs? And, how well do you meet those needs? The only way to accurately pinpoint the most important expectations of your clients and how you are performing against them is to hear it directly from them. On today’s episode, we talk about interviewing current, prospective and

View Full Podcast

Episode 95 | Growth

Series: Marketing for Makers Guests: Julie Poulos

Hello Metalworking Nation! On today’s episode of MakingChips, we reunite with two time guest and longtime fan of the show, Julie Poulos, Vice President of Red Caffeine Marketing. Julie, better known as Vice Princess, Mistress of Marketing and/or Social Butterfly, loves sharing her passion for marketing + technology with anyone who is looking to move the

View Full Podcast

Episode 85 | Growth

Series: IMTS Live - 2016 Guests: Julie Poulos

Welcome to another episode of MakingChips. On this episode, we welcome Julie Poulos of Red Caffeine back to our show. Julie talks with us about the importance of telling your company’s story while building relationships. We also discuss takeaways from IMTS, marketing automation, and Julie shares some tips on prospecting. Early on in the show we welcome Chuck Rigali of

View Full Podcast

Episode 22 | Leadership, Growth

Guests: Julie Poulos, Ray Ziganto

Manufacturing leaders know what they do because they do it every day. But how do you communicate your areas of specialty and expertise in a concise, powerful way so that your prospective clients are able to get it right off? That’s what a corporate snapshot is for. In this episode of Making Chips, Jim and Jason

View Full Podcast

Episode 19 | Growth

Series: Marketing for Makers Guests: Julie Poulos

In this episode, we interview Julie Poulos about the brand image of your manufacturing company and why strategy is most important. Being “the best kept secret” should NOT be your goal. Why starting with a new website or a new logo is NOT the right first step. Marketing Steps: Competitive Analysis Interviews Online Analytics Influencer

View Full Podcast

Subscribe