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How Does Your Manufacturing Company Go To Market?


In this week's episode, Jim, Jason, and Nick talk about the different sales channels that you can utilize for your manufacturing company, and their strengths and weaknesses.

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  • 0:00 | Nick explains how he sees ProShop ERP on shop floors across the country

  • 5:15 | The hosts share manufacturing news and purchasing trends for 2021

  • 15:21 | Nick introduces different sales channels and how they function

  • 19:55 | Jason discusses why companies such as Tesla don't go through local distributors and dealers

  • 22:00 | Jim calls Matt Bain of Mazak North America to talk about IMTS Spark

  • 30:38 | Nick introduces the concept of business development leaders, who handle distinct product groups at a national level

  • 32:55 | Nick explains using regional sales managers as a direct channel

  • 37:37 | Jim brings up how too many people in the sales channel could take a longer response time

  • 42:55 | Nick discusses independent manufacturer's representatives as a sales channel

  • 46:38 | Jason and Nick analyze the distributor relationship within a sales channel

  • 49:56 | Jim shares the sales channels that he utilizes

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