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How Does Your Manufacturing Company Go To Market?

Challenges:

In this week's episode, Jim, Jason, and Nick talk about the different sales channels that you can utilize for your manufacturing company, and their strengths and weaknesses.

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Segments:

  • 0:00 | Nick explains how he sees ProShop ERP on shop floors across the country

  • 5:15 | The hosts share manufacturing news and purchasing trends for 2021

  • 15:21 | Nick introduces different sales channels and how they function

  • 19:55 | Jason discusses why companies such as Tesla don't go through local distributors and dealers

  • 22:00 | Jim calls Matt Bain of Mazak North America to talk about IMTS Spark

  • 30:38 | Nick introduces the concept of business development leaders, who handle distinct product groups at a national level

  • 32:55 | Nick explains using regional sales managers as a direct channel

  • 37:37 | Jim brings up how too many people in the sales channel could take a longer response time

  • 42:55 | Nick discusses independent manufacturer's representatives as a sales channel

  • 46:38 | Jason and Nick analyze the distributor relationship within a sales channel

  • 49:56 | Jim shares the sales channels that he utilizes

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