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How to Create a Diverse Community in the Workplace to Solve Challenges in Manufacturing with Equity Machine Works

In this week’s episode of MakingChips, hosts Jim Carr & Nick Goellner invite Jessica Peterson, MakingChips Agency Director, to join the show with Justin Sherman from Equity Machine Works.  Justin and Jessica discuss how the MakingChips team improved their marketing and communications and they introduce the new EMW website.   They are also joined by past guest Andrew Crowe from Ranken Technical College to discuss diversity and community in the Metalworking Nation to solve the skills gap and lift people out of poverty.

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Segments:

  • :02 |  Jim promotes Amper, a company that specializes in easy to install machine monitoring systems.

  • 9:28 | Jessica introduces Justin Sherman from Equity Machine Works and Andrew Crowe from Ranken Technical College

  • 11:37 | Justin Sherman and Andrew Crowe explain diversity in manufacturing and how it relates to their business model

  • 23:32 | Nick suggests that manufacturing needs a rebrand

  • 24:37 | Jessica discusses StoryBrand and clarifying your message (using straight-forward language)

  • 30:21 | Nick asks Justin: “Are you a machine shop?”  What exactly is the difference?

  • 46:52 | Final thoughts on the episode followed by some bloopers

 

 

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