On today’s podcast, Jim and Jason share a very special announcement about MakingChips 2.0. Four years ago, MakingChips started with the goal of equipping and inspiring manufacturing leaders. The mission has not and will not change. However, what started as a hobby has now turned into something much more. And now there is an exciting new partnership that is going to take MakingChips to the next level. Listen to this episode to hear all about MakingChips 2.0
A strategic partnership that is reshaping the future for MakingChips
On this episode, Nick Goellner joins the podcast to reveal a new strategic partnership for MakingChips. Nick is the Marketing Director of Advanced Machine & Engineering and is now a Partner and Managing Director at MakingChips. He is joining the team to propel the company from a simple podcast to a media agency that can serve the metalworking nation. Hear about the bright new future that lies ahead for MakingChips and how you can be encouraged and equipped even more by joining the journey.
The impact of content marketing for manufacturers
Marketing has changed dramatically in the last twenty or thirty years. Companies used to talk to the consumer and tell them what they wanted. Now the key to marketing success involves interacting with your audience and talking with them, not at them. Content marketing isn’t a new strategy. Nick Goellner talks about how two companies that have leveraged it to help grow and solidify their brand. Listen to hear how content marketing can help your company expand its reach.
How do you build a brand?
How can you build your brand? Nick Goellner says that you build a brand by building an audience. That’s exactly what MakingChips has done over the last four years. By consistently creating quality content that educates your audience, you become a thought leader and expert in the industry. During this episode, Jim and Jason share with Nick how they have approached content marketing with MakingChips. They also discuss some of the exciting new opportunities that lie ahead.
The future of MakingChips 2.0
MakingChips has provided interviews, information and inspiration for the last four years. Realizing how challenging manufacturing can be led Jim and Jason to seek out wisdom and knowledge from other leaders. Now, MakingChips is becoming an agency to serve manufacturers so they can experience greater success through marketing. Utilizing video, written content, and the brand new Chip-In program, MakingChips will continue to strive toward the mission that has driven them from the very beginning.
Here’s The Good Stuff!
- The big announcement of MakingChips 2.0 with a very special new partner
- Manufacturing News: 2019 Manufacturing Content Marketing Benchmarks, Budgets and Trends report
- The mission of MakingChips when Jim and Jason started and where it is today
- Two classic examples of content marketing.
- Nick shares the six steps of building a brand by building an audience.
- How partnering with Nick will help MakingChips expand and grow.
- Ways that the metalworking nation can be a part of encouraging and inspiring manufacturing leaders.