Marketing Lesson #1 - Brand Strategy for your Manufacturing Company with Julie Poulos

Episode 19 | Challenges: Growth

Guests: Julie Poulos

In this episode, we interview Julie Poulos about the brand image of your manufacturing company and why strategy is most important.

  • Being “the best kept secret” should NOT be your goal.
  • Why starting with a new website or a new logo is NOT the right first step.

Marketing Steps:

  1. Competitive Analysis
  2. Interviews
  3. Online Analytics
  4. Influencer Identification
  5. Develop the Plan

We want you to be better informed as you engage with a marketing firm.

In our Manufacturing News segment, we discuss multiple articles that cite a slow down in business for the beginning of 2015.


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