Website Planning For Manufacturers

Episode 111 | Challenges: Growth

Series: Marketing for Makers Guests: Julie Poulos, Chaz Klein

Hello Metalworking Nation! Today, we are bringing you another episode in our #MarketingForMakers Series with Red Caffeine. We are pleased to welcome back Julie Poulos as she introduces Red Caffeine's Tech Lead /Lead Developer / Front End Designer  -- Chaz Klein.

Today's episode focuses on the face of your business -- your website. Julie and Chaz guide us through some steps that will equip you with questions you should be asking yourself before diving into a new website. We'll talk about recognizing goals for your website, amplifying the user experience (UX), and choosing the right platform.

Episode Structure:
[02:34] - San Diego
[04:35] - Welcome Julie Poulos
[07:50] - Business Goals
[10:00] - First Steps in Developing a Website
[11:00] - Introducing Chaz Klein
[13:10] - UX
[18:27] - Don’t Make Me Think
[23:00] - Keywords and SEO
[24:26] - Platforms and CMS
[28:41] - WordPress
[36:05] - Leave Us Some Feedback

Links Mentioned in this Episode
Red Caffeine Marketing + Technology
The Ultimate Website Planning Guide
Downloadable Website Planning Template
Julie Poulos |LinkedIn
Chaz Klein | LinkedIn

We Want to Hear From YOU, The Metalworking Nation:
Telephone: (312) 725-0245


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