What's Your Archetype? - Developing Your Brand Identity

Episode 109 | Challenges: Growth

Series: Marketing for Makers Guests: Julie Poulos, Shannon Callarman, Danny Wyse

There are 12 Master Brand Archetypes. Which one are you?

Hello Metalworking Nation! We are thrilled to bring you another episode in our MakingChips #MarketingForMakers Series with Red Caffeine. On today’s episode we welcome two special guests from Red Caffeine; Shannon Callarman - Content Director and Danny Wyse - Graphic Designer. We’ll hear Shannon explain what Archetyping is, and what it says about you and your brand identity. Later on, we’ll hear Danny talk about developing logos, and putting a face to a brand that represents your business. In manufacturing news, we talk about continued growth in South Carolina’s manufacturing sector.

Episode Outline
[00:01] - MachineMetrics
[03:00] - Manufacturing News
[05:13] - Quarterly ZENGER’s Meetings
[07:05] - Core Values at Carr Machine
[10:00] - We Hug it Out
[14:05] - Welcome Shannon
[15:34] - The Art of Branding
[16:05] - Archetyping
[22:04] - Look Into Your Archetype
[26:04] - Welcome Danny
[29:18] - Mood Board
[35:05] - The Value of Trust
[39:43] - What Are Your Goals?

Mentioned in this Episode:
MachineMetrics - 10% Discount
Manufacturing News
Red Caffeine Marketing + Technology
Shannon Callarman | LinkedIn
Danny Wyse | LinkedIn
What's Your Archetype?
Filtering The Brand Experience - Phase 1
Filtering the Brand Experience – Phase 2
Brand Story Template | Red Caffeine 


We Want to Hear From YOU, The Metalworking Nation:
• Jim@makingchips.com
• Jason@makingchips.com
• Ryan@makingchips.com
Telephone: (312) 725-0245


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