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Marketing Lesson #1 – Brand Strategy for your Manufacturing Company with Julie Poulos [Podcast]

Marketing Lesson #1 – Brand Strategy for your Manufacturing Company with Julie Poulos [Podcast]

Episode 19 | Growth

Guests: Julie Poulos
How to Build an Outbound Marketing Strategy for Your Manufacturing Business, with Julie Poulos

In this episode, we interview Julie Poulos about the brand image of your manufacturing company and why strategy is most important.

  • Being “the best kept secret” should NOT be your goal.
  • Why starting with a new website or a new logo is NOT the right first step.

Marketing Steps:

  1. Competitive Analysis
  2. Interviews
  3. Online Analytics
  4. Influencer Identification
  5. Develop the Plan

We want you to be better informed as you engage with a marketing firm.

In our Manufacturing News segment, we discuss multiple articles that cite a slow down in business for the beginning of 2015.

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