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What’s Your Archetype? – Developing Your Brand Identity

What’s Your Archetype? – Developing Your Brand Identity


There are 12 Master Brand Archetypes. Which one are you?

Hello Metalworking Nation! We are thrilled to bring you another episode in our MakingChips #MarketingForMakers Series with Red Caffeine. On today’s episode we welcome two special guests from Red Caffeine; Shannon Callarman – Content Director and Danny Wyse – Graphic Designer. We’ll hear Shannon explain what Archetyping is, and what it says about you and your brand identity. Later on, we’ll hear Danny talk about developing logos, and putting a face to a brand that represents your business. In manufacturing news, we talk about continued growth in South Carolina’s manufacturing sector.

Episode Outline
[00:01] – MachineMetrics
[03:00] – Manufacturing News
[05:13] – Quarterly ZENGER’s Meetings
[07:05] – Core Values at Carr Machine
[10:00] – We Hug it Out
[14:05] – Welcome Shannon
[15:34] – The Art of Branding
[16:05] – Archetyping
[22:04] – Look Into Your Archetype
[26:04] – Welcome Danny
[29:18] – Mood Board
[35:05] – The Value of Trust
[39:43] – What Are Your Goals?

Mentioned in this Episode:
MachineMetrics – 10% Discount
Manufacturing News
Red Caffeine Marketing + Technology
Shannon Callarman | LinkedIn
Danny Wyse | LinkedIn
What’s Your Archetype?
Filtering The Brand Experience – Phase 1
Filtering the Brand Experience – Phase 2
Brand Story Template | Red Caffeine 


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Telephone: (312) 725-0245

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