LinkedIn began in 2002—before the dawn of Facebook—and in my opinion has been misunderstood and mischaracterized ever since. Thus, many manufacturers have not taken full advantage of this powerful platform to promote their products, find new
In this week’s MakingChips news segment, Nick shared an article from LinkedIn Business titled, These Industries Will Face the Biggest Talent Shortages by 2030, where manufacturing was third on the list.
Your website is still your biggest lead generation asset, but don’t overlook implementing social media strategy to reach the metalworking nation.
That's an indication that you may need to upgrade your workholding foundations from T-slots to Grid Plates.
President Trump announced, “We have created 5.3 million new jobs and importantly added 600,000 new manufacturing jobs.” Half a million manufacturing jobs in just two years - true or false? We take a closer look in this week’s news segment.
Wasting space within the machine tool is wasting time and in the business of manufacturing, time is money. Beat Baumgartner - Triag International AG
In this week’s MakingChips podcast episode we discussed the Bloomberg news article, “Inside Wisconsin’s Disastrous $4.5 Billion Deal with Foxconn”, by Austin Carr (no relation to our very own Jim Carr).
We want a cutting tool to shear away material, producing consistent, manageable chips with high removal rates over a long time, without chatter. We need consistent surface finish and wish to minimize subsurface damage and residual stress in the
One of the core values of MakingChips is to be Intelligent Designers. We want everything we create to be created on purpose and for a purpose. Whether it’s a high quality podcast episode, a keynote we’re delivering at an event, or a convincing
With well-defined buyer personas, the entire organization can better understand customers and create focused messaging to guide them to the company website and convert into leads.
Focus on the insight patterns within your interview transcripts to create the buyer personas for your industry.
Follow these simple instructions for a more strategic approach to interviewing your target buyers and maximizing the valuable insight you gather.
The process of locating and recruiting people to interview for your buyer personas needs to be a team effort across all company departments.
Buyer Personas provide manufacturers a clear understanding of target audience, helping establish trust and deliver valuable and relevant information, to the right person, in the right channel, at the right time.
Learn how to identify what makes your company unique and how to turn that into something customers need.