Explore articles below on some of the biggest challenges and opportunities in the manufacturing industry today.


What is keeping YOU up at night?

How to Embrace Change to Evolve in Manufacturing

Challenges: Growth, Community

Change is scary, but when it is embraced, it encourages development and opens new doors of opportunity.

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What are the 5 C's to Grow My Manufacturing Business on LinkedIn?

Challenges: Growth, Leadership, Community

Industrial manufacturers can grow their business using LinkedIn to find, connect, and communicate their marketing message while generating a steady stream of leads.

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How Industrial Manufacturers Use Video to Guide Customers and Prospects

Challenges: Growth, Workforce

Industrial manufacturers can use video storytelling successfully to reel-in and guide customers and potential prospects through the buyer’s journey.

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6 Steps to Help Build Your Industrial Manufacturing Brand with Content Marketing

Challenges: Growth, Process

Content marketing paired with a customer-focused culture can transform your manufacturing marketing strategy from an expense into a revenue stream.

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How to Shorten the Sales Cycle for Your Industrial Sales Team

Challenges: Community, Leadership

Leveraging simple, but powerful techniques to shorten the sales cycle and create a repeatable process for your industrial sales team.

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How to Make Your Manufacturing Mission Statement Customer-Focused and Unique

Challenges: Leadership, Community

Building a predictable revenue engine requires creating a company mission centered on the goals of customers and a culture of helping customers achieve those goals.

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How Does Inbound Marketing Works for Industrial Manufacturers

Challenges: Growth, Leadership, Community

Inbound marketing is a great way for industrial manufacturers to build a successful and optimized marketing strategy to attract leads and potential customers.

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How I Use Routine to be a More Effective Leader

Challenges: Leadership, Process

Like most leaders, I have a lot of people and responsibilities tugging at me, knocking on my door, calling my phone and occupying my calendar. I am connected to several businesses (4 to be exact - 1 is MakingChips LLC), but even those

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