Earlier this month, I attended a Technology & Manufacturing Association (TMA) peer group in Chicago, Illinois that was hosted by MXOtech. The discussion was based on the challenges with getting a foot in the door as a salesperson in today’s market.
Change is scary, but when it is embraced, it encourages development and opens new doors of opportunity.
Industrial manufacturers can grow their business using LinkedIn to find, connect, and communicate their marketing message while generating a steady stream of leads.
Industrial manufacturers can use video storytelling successfully to reel-in and guide customers and potential prospects through the buyer’s journey.
Content marketing paired with a customer-focused culture can transform your manufacturing marketing strategy from an expense into a revenue stream.
Leveraging simple, but powerful techniques to shorten the sales cycle and create a repeatable process for your industrial sales team.
Building a predictable revenue engine requires creating a company mission centered on the goals of customers and a culture of helping customers achieve those goals.
Inbound marketing is a great way for industrial manufacturers to build a successful and optimized marketing strategy to attract leads and potential customers.
Like most leaders, I have a lot of people and responsibilities tugging at me, knocking on my door, calling my phone and occupying my calendar. I am connected to several businesses (4 to be exact - 1 is MakingChips LLC), but even those