Earlier this month, I attended a Technology & Manufacturing Association (TMA) peer group in Chicago, Illinois that was hosted by MXOtech. The discussion was based on the challenges with getting a foot in the door as a salesperson in today’s market.
Industrial manufacturers can grow their business using LinkedIn to find, connect, and communicate their marketing message while generating a steady stream of leads.
Industrial manufacturers can use video storytelling successfully to reel-in and guide customers and potential prospects through the buyer’s journey.
Content marketing paired with a customer-focused culture can transform your manufacturing marketing strategy from an expense into a revenue stream.
Leveraging simple, but powerful techniques to shorten the sales cycle and create a repeatable process for your industrial sales team.
Building a predictable revenue engine requires creating a company mission centered on the goals of customers and a culture of helping customers achieve those goals.
Inbound marketing is a great way for industrial manufacturers to build a successful and optimized marketing strategy to attract leads and potential customers.