Meaghan Ziemba

Meaghan Ziemba
Meaghan received her BA from the University of Wisconsin-Milwaukee in Professional and Technical Writing and her MA in Professional and Technical Writing from University of Wisconsin-Milwaukee. While working as the marketing and communications manager for enrollment at Beloit College, Meaghan was first introduced to content marketing when she took on the role of creating and editing a variety of enrollment content, overseeing the marketing editorial calendar, managing social media channels, and contributing to the college’s alumni publication. Following that role, she worked as an associate editor for Product Design & Development, a trade publication that focused on product development and design. In 2013, Meaghan became the senior content editor and marketing communications manager for an Illinois bearing company that also focused on additive manufacturing. Currently, she serves as the community manager and content creator for MakingChips. Her passion for great narratives, combined with her communication and social skills, allows her to connect with various industry leaders and share their brand stories through compelling content. Meaghan is a proud police wife and mother of three. She has a mild addiction to coffee, dark chocolate, and cake. She and her husband, Kyle, enjoy CrossFit, traveling, and going on small adventures with their kids and extended family when they’re not busy at work.
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Recent Posts

How Manufacturers Leverage Buyer Personas for Marketing and Sales Enablement

Challenges: Growth

With well-defined buyer personas, the entire organization can better understand customers and create focused messaging to guide them to the company website and convert into leads.

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How to Create Manufacturing Buyer Personas from Interview Findings

Challenges: Growth

Focus on the insight patterns within your interview transcripts to create the buyer personas for your industry.

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Best Practices for Manufacturers when Conducting Buyer Persona Interviews

Challenges: Growth

Follow these simple instructions for a more strategic approach to interviewing your target buyers and maximizing the valuable insight you gather.

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Tips for Manufacturers on How to Locate and Recruit Buyers for Persona Interviews

Challenges: Growth

The process of locating and recruiting people to interview for your buyer personas needs to be a team effort across all company departments.

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Why Manufacturers Need to Develop Buyer Personas

Challenges: Growth

Buyer Personas provide manufacturers a clear understanding of target audience, helping establish trust and deliver valuable and relevant information, to the right person, in the right channel, at the right time.

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Content Marketing: Integrate Your Brand into the Lifestyle of a Target Audience

Challenges: Growth

Learn how to identify what makes your company unique and how to turn that into something customers need.

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How to Embrace Change to Evolve in Manufacturing

Challenges: Community, Growth

Change is scary, but when it is embraced, it encourages development and opens new doors of opportunity.

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What are the 5 C's to Grow My Manufacturing Business on LinkedIn?

Challenges: Leadership, Community, Growth

Industrial manufacturers can grow their business using LinkedIn to find, connect, and communicate their marketing message while generating a steady stream of leads.

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How Industrial Manufacturers Use Video to Guide Customers and Prospects

Challenges: Growth, Workforce

Industrial manufacturers can use video storytelling successfully to reel-in and guide customers and potential prospects through the buyer’s journey.

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6 Steps to Help Build Your Industrial Manufacturing Brand with Content Marketing

Challenges: Growth, Process

Content marketing paired with a customer-focused culture can transform your manufacturing marketing strategy from an expense into a revenue stream.

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How to Shorten the Sales Cycle for Your Industrial Sales Team

Challenges: Leadership, Community

Leveraging simple, but powerful techniques to shorten the sales cycle and create a repeatable process for your industrial sales team.

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How to Make Your Manufacturing Mission Statement Customer-Focused and Unique

Challenges: Leadership, Community

Building a predictable revenue engine requires creating a company mission centered on the goals of customers and a culture of helping customers achieve those goals.

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How Does Inbound Marketing Work for Industrial Manufacturers

Challenges: Leadership, Community, Growth

Inbound marketing is a great way for industrial manufacturers to build a successful and optimized marketing strategy to attract leads and potential customers.

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