With well-defined buyer personas, the entire organization can better understand customers and create focused messaging to guide them to the company website and convert into leads.
Focus on the insight patterns within your interview transcripts to create the buyer personas for your industry.
Follow these simple instructions for a more strategic approach to interviewing your target buyers and maximizing the valuable insight you gather.
The process of locating and recruiting people to interview for your buyer personas needs to be a team effort across all company departments.
Learn how to identify what makes your company unique and how to turn that into something customers need.
Industrial manufacturers can grow their business using LinkedIn to find, connect, and communicate their marketing message while generating a steady stream of leads.
Industrial manufacturers can use video storytelling successfully to reel-in and guide customers and potential prospects through the buyer’s journey.
Content marketing paired with a customer-focused culture can transform your manufacturing marketing strategy from an expense into a revenue stream.
Leveraging simple, but powerful techniques to shorten the sales cycle and create a repeatable process for your industrial sales team.
Building a predictable revenue engine requires creating a company mission centered on the goals of customers and a culture of helping customers achieve those goals.
Inbound marketing is a great way for industrial manufacturers to build a successful and optimized marketing strategy to attract leads and potential customers.