With well-defined buyer personas, the entire organization can better understand customers and create focused messaging to guide them to the company website and convert into leads.

Focus on the insight patterns within your interview transcripts to create the buyer personas for your industry.

Follow these simple instructions for a more strategic approach to interviewing your target buyers and maximizing the valuable insight you gather.

The process of locating and recruiting people to interview for your buyer personas needs to be a team effort across all company departments.

Buyer Personas provide manufacturers a clear understanding of target audience, helping establish trust and deliver valuable and relevant information, to the right person, in the right channel, at the right time.

Learn how to identify what makes your company unique and how to turn that into something customers need.

Earlier this month, I attended a Technology & Manufacturing Association (TMA) peer group in Chicago, Illinois that was hosted by MXOtech. The discussion was based on the challenges with getting a foot in the door as a salesperson in today’s market.

Change is scary, but when it is embraced, it encourages development and opens new doors of opportunity.

Industrial manufacturers can grow their business using LinkedIn to find, connect, and communicate their marketing message while generating a steady stream of leads.

Industrial manufacturers can use video storytelling successfully to reel-in and guide customers and potential prospects through the buyer’s journey.

Content marketing paired with a customer-focused culture can transform your manufacturing marketing strategy from an expense into a revenue stream.

Inbound marketing is a great way for industrial manufacturers to build a successful and optimized marketing strategy to attract leads and potential customers.