Talking About a Revolution

Challenges: Community, Growth, Workforce, Read

As you know, times they are a’changing for all of us here in the metalworking nation. Welcome to the fourth industrial revolution, or “4IR” as it is being called.

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Marketing Automation: How to Utilize Key Tools and Improve Customer Experience

Challenges: Growth, Process, Technology, Read

Why do manufacturing companies need marketing automation? Because in the age of Amazon, Facebook, Google, and Netflix all of us expect fast, personalized service, great products, and an easy to use experience from any company we work with, including

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Practical Ways to Activate the Core Values of Your Manufacturing Company

Challenges: Leadership, Growth, Read

  If you’re a regular listener of MakingChips podcast, you’ll know, we often talk about the core values of a manufacturing company as a major component of successful company culture.

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The ROI on Customer-Centric Manufacturing Culture

Challenges: Community, Growth, Read

Martin Trunnion Tables began as a small family-owned garage shop I started in 1993. I like to say I made the original unit “out of laziness”, and that’s not far from the truth. Actually, I got tired of handling parts, so I designed and built the

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The Three Keys to Manufacturing Entrepreneurship, Part 3: A Successful Manufacturing Startup Will Never Be About You

Challenges: Community, Growth, Read

Our goal with this three part post has been to inspire the next generation of manufacturing leaders to think beyond themselves as they build their business. The mission and vision of MakingChips isn’t to grow Carr Machine & Tool, sell more cutting

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The Importance of Link Building for Manufacturing Leaders

Challenges: Community, Growth, Read

If you are at least vaguely familiar with “Search Engine Optimization” (SEO) then you probably know it matters for sales and marketing. However, it’s rare for me to find another manufacturing leader that thinks about link building.

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SEO Marketing For Machine Shops

Challenges: Community, Growth

What the heck is SEO? Why do I need it? SEO stands for Search Engine Optimization. It is a marketing strategy used to optimize your opportunity to appear “organically” on Google search. This allows for your website to be found when someone searches

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Simple Ways Manufacturers Can Harness the Power of LinkedIn

Challenges: Growth, Workforce

LinkedIn began in 2002—before the dawn of Facebook—and in my opinion has been misunderstood and mischaracterized ever since. Thus, many manufacturers have not taken full advantage of this powerful platform to promote their products, find new

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Five Things Anyone in Manufacturing Can Do to Up Their Social Media Game

Challenges: Community, Growth, Workforce, Read

Your website is still your biggest lead generation asset, but don’t overlook implementing social media strategy to reach the metalworking nation.

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How Manufacturers Leverage Buyer Personas for Marketing and Sales Enablement

Challenges: Growth

With well-defined buyer personas, the entire organization can better understand customers and create focused messaging to guide them to the company website and convert into leads.

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How to Create Manufacturing Buyer Personas from Interview Findings

Challenges: Growth

Focus on the insight patterns within your interview transcripts to create the buyer personas for your industry.

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Best Practices for Manufacturers when Conducting Buyer Persona Interviews

Challenges: Growth

Follow these simple instructions for a more strategic approach to interviewing your target buyers and maximizing the valuable insight you gather.

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Tips for Manufacturers on How to Locate and Recruit Buyers for Persona Interviews

Challenges: Growth

The process of locating and recruiting people to interview for your buyer personas needs to be a team effort across all company departments.

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Why Manufacturers Need to Develop Buyer Personas

Challenges: Growth

Buyer Personas provide manufacturers a clear understanding of target audience, helping establish trust and deliver valuable and relevant information, to the right person, in the right channel, at the right time.

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Content Marketing: Integrate Your Brand into the Lifestyle of a Target Audience

Challenges: Growth

Learn how to identify what makes your company unique and how to turn that into something customers need.

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