How Manufacturers Leverage Buyer Personas for Marketing and Sales Enablement

Challenges: Growth

With well-defined buyer personas, the entire organization can better understand customers and create focused messaging to guide them to the company website and convert into leads.

View Article

How to Create Manufacturing Buyer Personas from Interview Findings

Challenges: Growth

Focus on the insight patterns within your interview transcripts to create the buyer personas for your industry.

View Article

Best Practices for Manufacturers when Conducting Buyer Persona Interviews

Challenges: Growth

Follow these simple instructions for a more strategic approach to interviewing your target buyers and maximizing the valuable insight you gather.

View Article

Tips for Manufacturers on How to Locate and Recruit Buyers for Persona Interviews

Challenges: Growth

The process of locating and recruiting people to interview for your buyer personas needs to be a team effort across all company departments.

View Article

Why Manufacturers Need to Develop Buyer Personas

Challenges: Growth

Buyer Personas provide manufacturers a clear understanding of target audience, helping establish trust and deliver valuable and relevant information, to the right person, in the right channel, at the right time.

View Article

Content Marketing: Integrate Your Brand into the Lifestyle of a Target Audience

Challenges: Growth

Learn how to identify what makes your company unique and how to turn that into something customers need.

View Article

Differentiating Your Business (and Yourself) Before a Sales Meeting

Challenges: Growth

Earlier this month, I attended a Technology & Manufacturing Association (TMA) peer group in Chicago, Illinois that was hosted by MXOtech. The discussion was based on the challenges with getting a foot in the door as a salesperson in today’s market.

View Article

How to Embrace Change to Evolve in Manufacturing

Challenges: Growth, Community

Change is scary, but when it is embraced, it encourages development and opens new doors of opportunity.

View Article

What are the 5 C's to Grow My Manufacturing Business on LinkedIn?

Challenges: Growth, Leadership, Community

Industrial manufacturers can grow their business using LinkedIn to find, connect, and communicate their marketing message while generating a steady stream of leads.

View Article

How Industrial Manufacturers Use Video to Guide Customers and Prospects

Challenges: Growth, Workforce

Industrial manufacturers can use video storytelling successfully to reel-in and guide customers and potential prospects through the buyer’s journey.

View Article

6 Steps to Help Build Your Industrial Manufacturing Brand with Content Marketing

Challenges: Growth, Process

Content marketing paired with a customer-focused culture can transform your manufacturing marketing strategy from an expense into a revenue stream.

View Article

How Does Inbound Marketing Work for Industrial Manufacturers

Challenges: Growth, Leadership, Community

Inbound marketing is a great way for industrial manufacturers to build a successful and optimized marketing strategy to attract leads and potential customers.

View Article