The Three Keys to Manufacturing Entrepreneurship, Part 3: A Successful Manufacturing Startup Will Never Be About You

Challenges: Community, Growth, Read

Our goal with this three part post has been to inspire the next generation of manufacturing leaders to think beyond themselves as they build their business. The mission and vision of MakingChips isn’t to grow Carr Machine & Tool, sell more cutting

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The Importance of Link Building for Manufacturing Leaders

Challenges: Community, Growth, Read

If you are at least vaguely familiar with “Search Engine Optimization” (SEO) then you probably know it matters for sales and marketing. However, it’s rare for me to find another manufacturing leader that thinks about link building.

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SEO Marketing For Machine Shops

Challenges: Community, Growth

What the heck is SEO? Why do I need it? SEO stands for Search Engine Optimization. It is a marketing strategy used to optimize your opportunity to appear “organically” on Google search. This allows for your website to be found when someone searches

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Simple Ways Manufacturers Can Harness the Power of LinkedIn

Challenges: Growth, Workforce

LinkedIn began in 2002—before the dawn of Facebook—and in my opinion has been misunderstood and mischaracterized ever since. Thus, many manufacturers have not taken full advantage of this powerful platform to promote their products, find new

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Five Things Anyone in Manufacturing Can Do to Up Their Social Media Game

Challenges: Community, Growth, Workforce, Read

Your website is still your biggest lead generation asset, but don’t overlook implementing social media strategy to reach the metalworking nation.

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How Manufacturers Leverage Buyer Personas for Marketing and Sales Enablement

Challenges: Growth

With well-defined buyer personas, the entire organization can better understand customers and create focused messaging to guide them to the company website and convert into leads.

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How to Create Manufacturing Buyer Personas from Interview Findings

Challenges: Growth

Focus on the insight patterns within your interview transcripts to create the buyer personas for your industry.

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Best Practices for Manufacturers when Conducting Buyer Persona Interviews

Challenges: Growth

Follow these simple instructions for a more strategic approach to interviewing your target buyers and maximizing the valuable insight you gather.

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Tips for Manufacturers on How to Locate and Recruit Buyers for Persona Interviews

Challenges: Growth

The process of locating and recruiting people to interview for your buyer personas needs to be a team effort across all company departments.

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Why Manufacturers Need to Develop Buyer Personas

Challenges: Growth

Buyer Personas provide manufacturers a clear understanding of target audience, helping establish trust and deliver valuable and relevant information, to the right person, in the right channel, at the right time.

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Content Marketing: Integrate Your Brand into the Lifestyle of a Target Audience

Challenges: Growth

Learn how to identify what makes your company unique and how to turn that into something customers need.

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Differentiating Your Business (and Yourself) Before a Sales Meeting

Challenges: Growth

Earlier this month, I attended a Technology & Manufacturing Association (TMA) peer group in Chicago, Illinois that was hosted by MXOtech. The discussion was based on the challenges with getting a foot in the door as a salesperson in today’s market.

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How to Embrace Change to Evolve in Manufacturing

Challenges: Community, Growth

Change is scary, but when it is embraced, it encourages development and opens new doors of opportunity.

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What are the 5 C's to Grow My Manufacturing Business on LinkedIn?

Challenges: Leadership, Community, Growth

Industrial manufacturers can grow their business using LinkedIn to find, connect, and communicate their marketing message while generating a steady stream of leads.

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How Industrial Manufacturers Use Video to Guide Customers and Prospects

Challenges: Growth, Workforce

Industrial manufacturers can use video storytelling successfully to reel-in and guide customers and potential prospects through the buyer’s journey.

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