As you know, times they are a’changing for all of us here in the metalworking nation. Welcome to the fourth industrial revolution, or “4IR” as it is being called.

Why do manufacturing companies need marketing automation? Because in the age of Amazon, Facebook, Google, and Netflix all of us expect fast, personalized service, great products, and an easy to use experience from any company we work with, including

  If you’re a regular listener of MakingChips podcast, you’ll know, we often talk about the core values of a manufacturing company as a major component of successful company culture.

Martin Trunnion Tables began as a small family-owned garage shop I started in 1993. I like to say I made the original unit “out of laziness”, and that’s not far from the truth. Actually, I got tired of handling parts, so I designed and built the

Our goal with this three part post has been to inspire the next generation of manufacturing leaders to think beyond themselves as they build their business. The mission and vision of MakingChips isn’t to grow Carr Machine & Tool, sell more cutting

If you are at least vaguely familiar with “Search Engine Optimization” (SEO) then you probably know it matters for sales and marketing. However, it’s rare for me to find another manufacturing leader that thinks about link building.

What the heck is SEO? Why do I need it? SEO stands for Search Engine Optimization. It is a marketing strategy used to optimize your opportunity to appear “organically” on Google search. This allows for your website to be found when someone searches

LinkedIn began in 2002—before the dawn of Facebook—and in my opinion has been misunderstood and mischaracterized ever since. Thus, many manufacturers have not taken full advantage of this powerful platform to promote their products, find new

Your website is still your biggest lead generation asset, but don’t overlook implementing social media strategy to reach the metalworking nation.

With well-defined buyer personas, the entire organization can better understand customers and create focused messaging to guide them to the company website and convert into leads.

Focus on the insight patterns within your interview transcripts to create the buyer personas for your industry.

Follow these simple instructions for a more strategic approach to interviewing your target buyers and maximizing the valuable insight you gather.

The process of locating and recruiting people to interview for your buyer personas needs to be a team effort across all company departments.

Buyer Personas provide manufacturers a clear understanding of target audience, helping establish trust and deliver valuable and relevant information, to the right person, in the right channel, at the right time.

Learn how to identify what makes your company unique and how to turn that into something customers need.