The process of locating and recruiting people to interview for your buyer personas needs to be a team effort across all company departments.
Learn how to identify what makes your company unique and how to turn that into something customers need.
Earlier this month, I attended a Technology & Manufacturing Association (TMA) peer group in Chicago, Illinois that was hosted by MXOtech. The discussion was based on the challenges with getting a foot in the door as a salesperson in today’s market.
Industrial manufacturers can grow their business using LinkedIn to find, connect, and communicate their marketing message while generating a steady stream of leads.
Industrial manufacturers can use video storytelling successfully to reel-in and guide customers and potential prospects through the buyer’s journey.
Content marketing paired with a customer-focused culture can transform your manufacturing marketing strategy from an expense into a revenue stream.
Inbound marketing is a great way for industrial manufacturers to build a successful and optimized marketing strategy to attract leads and potential customers.