Why Manufacturers Need to Develop Buyer Personas

Challenges: Growth

Buyer Personas provide manufacturers a clear understanding of target audience, helping establish trust and deliver valuable and relevant information, to the right person, in the right channel, at the right time.

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Content Marketing: Integrate Your Brand into the Lifestyle of a Target Audience

Challenges: Growth

Learn how to identify what makes your company unique and how to turn that into something customers need.

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Differentiating Your Business (and Yourself) Before a Sales Meeting

Challenges: Growth

Earlier this month, I attended a Technology & Manufacturing Association (TMA) peer group in Chicago, Illinois that was hosted by MXOtech. The discussion was based on the challenges with getting a foot in the door as a salesperson in today’s market.

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How to Embrace Change to Evolve in Manufacturing

Challenges: Community, Growth

Change is scary, but when it is embraced, it encourages development and opens new doors of opportunity.

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What are the 5 C's to Grow My Manufacturing Business on LinkedIn?

Challenges: Leadership, Community, Growth

Industrial manufacturers can grow their business using LinkedIn to find, connect, and communicate their marketing message while generating a steady stream of leads.

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How Industrial Manufacturers Use Video to Guide Customers and Prospects

Challenges: Growth, Workforce

Industrial manufacturers can use video storytelling successfully to reel-in and guide customers and potential prospects through the buyer’s journey.

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6 Steps to Help Build Your Industrial Manufacturing Brand with Content Marketing

Challenges: Growth, Process

Content marketing paired with a customer-focused culture can transform your manufacturing marketing strategy from an expense into a revenue stream.

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How Does Inbound Marketing Work for Industrial Manufacturers

Challenges: Leadership, Community, Growth

Inbound marketing is a great way for industrial manufacturers to build a successful and optimized marketing strategy to attract leads and potential customers.

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