As more trade shows and conventions cancel their events, manufacturing marketers, sales representatives and executives are left scratching their heads. Globally attended expos like IMTS and FABTECH represent a massive investment for many companies, and are a vital part of their marketing strategies. With this absence, businesses are forced to answer a difficult question: How will we network...
View article
I, Machine, take you, Data, to be my wedded partner, ‘til death do us part.
View article
Why do manufacturing companies need marketing automation? Because in the age of Amazon, Facebook, Google, and Netflix all of us expect fast, personalized service, great products, and an easy to use experience from any company we work with, including manufacturing companies.
View article
According to this week’s MakingChips news story, lawmakers will soon be voting on the new US-Mexico-Canada Agreement (USMCA), pronounced “oooze meck ahh” according to Jason, or simply called “the new NAFTA” by most news outlets. The trouble is, when Washington says “soon”, how soon is “soon”? As with everything in politics, that depends on who you ask and what hurdles remain to be cleared.
View article
It seems to me that following manufacturing news too closely is a bit like taking Nick’s mom up on her decade’s long offer of, “If you need a reason to cry, I’ll give you one.” It’s important to know what’s going on, but it’s also necessary to differentiate between fact and speculation in order to keep a healthy perspective.
View article
Listen up mom and pop, if you have dreams of raising kids who will take over the family manufacturing business someday, you’re in luck. Comparatively speaking, kids are much more likely to want to follow in your well-laid footsteps than go metaphorically off-roading through the uncharted territory of an unfamiliar career path.
View article
There are somewhere around 350,000 manufacturing companies in America, and 98% have less than 500 employees. Most of these small and midsize manufacturers (SMMs) are family-owned, and chances are, if you’re reading this article, you are an owner of one of these SMM’s or maybe you are next in line to take the helm.
View article
There’s nothing the Metalworking Nation needs more than young entrepreneurial manufacturing talent. Yet, the overwhelming narrative in the media is the manufacturing industry’s desperate search for skilled workers.
View article
That's an indication that you may need to upgrade your workholding foundations from T-slots to Grid Plates.
View article
Wasting space within the machine tool is wasting time and in the business of manufacturing, time is money. Beat Baumgartner - Triag International AG
View article
One of the core values of MakingChips is to be Intelligent Designers. We want everything we create to be created on purpose and for a purpose. Whether it’s a high quality podcast episode, a keynote we’re delivering at an event, or a convincing marketing campaign for a manufacturing company, we want to be known as content producers who produce thoughtful, high-quality programs that drive...
View article
Content marketing paired with a customer-focused culture can transform your manufacturing marketing strategy from an expense into a revenue stream.
View article
Keep in touchSubscribe to our Podcast and Newsletter to stay in the loop!
Connect with MakingChipsWant to reach out to our team? Fill out the form below.
