What Is Brand Voice in Manufacturing?

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After visiting Haas on our field trip to California, we sat down to discuss a recent podcast that Robert Rose from the Content Marketing Institute put out.

Branding is important! Making sure that your company has a cohesive identity - whether that's color, design aesthetic, or even grammatical style - is essential to making sure that the world knows who you are and what you do. But what about brand voice?

We got a tour of Haas Automation from one of the manufacturing's leading brand voices, Mark Terryberry, and it led us to delve deeper into the topic. What is brand voice in manufacturing?

 

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